Everyday Entrepreneurs are turning themselves into brands to create a more powerful presence, and you are now seeing this more and more on Instagram.
Personal Brand Photography, is essentially the ongoing process of establishing an impression in the minds of others.
Take for example Apple, branding value of $242 billion dollars. Why? Is it the iconic status of the “Apple”?
They have their loyal customers due to awesome branding, and I am one of them. There is a hype that always surrounds their products when there is a new release, and you could have that too with the most amazing and luxurious images of your brand waiting in your incredible bank of images.
You can now schedule the release of your images at the beginning of each month if you target your clients via Instagram or Facebook. You do not need to fumble around and look for images and wording each morning. Spend your time wisely.
I am an Apple customer, everything syncs, its easy but apart from from that I have no other reason to continually buy Apple. I just think “I’ll buy Apple”. This is the power of making your brand visible and together with you, we’re ready to elevate your business. Apple position themselves as different, and that is exactly what we will do for you. We consult with every client to make sure that you all have your own unique identity.
As it states on all of our marketing “There’s nobody like YOU out there”.
A famous author, Marty Neumeier and a branding expert quoted “a brand is a person’s gut feeling about a product, service, or organisation”.
I will give you the luxurious images, and my husband Carl, will give you the arial photography and videography that you need as Carl is a CAA qualified drone pilot. Personal Brand Photography will make people think about you and your products.
We want your customers to know that your products fit into their lives, that they are the last people you think about before you go to bed and how your business mission fits into their everyday lives. Branding is a two way mission. Working together, to make your customers become loyal to you. We will work alongside you to make sure your images inspire brand loyalty. Customers are more likely to remember and purchase products that make them feel good, it’s a bit like when they unwrap the product that you are selling. There’s usually excitement when you’re opening that parcel. I recently brought the book “Becoming, by Michelle Obama”. I new what was in the parcel, but I was still excited.
We ensure that all the messages you put out there, are in line with your brand values and your mission, and they are exactly what your ideal client wants to hear and are attracted to. Consumers want to do business with people they know like and trust
So having strong brand visuals that consistently portray the right message, impression, feelings and tones to your ideal client is crucial.
Its never been more important to be present online, with inspiring, professional, on brand images that attract and appeal to your ideal client, and encourage engagement from potential clients.
Using professional photographs to market and advertise that brand and business, positions you as an expert in their field, gives a professional and polished look and feel to the business, it reassures potential clients and gives potential clients a much more authentic brand experience.
Personal Brand Photography is a relatively new field, but savvy business owners and entrepreneurs are realising the importance of professional and consistently looking visuals when it comes to promoting themselves. In photography we are used to headshots, or commercial shoots, corporate shoots, but a Brand Photography session is much more that this.
In a Brand Photography session, whether it’s a personal brand session or a business brand session, we are helping to tell the story of who that brand is, what the brand values are, the brand mission…what the brand is all about. We want to show pictures of the brand that appeal to that brands ideal clients, and enables the brands ideal clients to come to know like and trust them, and go on to book their service or product.
Its much more about story telling,
A bit like a wedding photographer tells the story of the day, not just the ceremony.
As a Brand photographer we tell the story showing not only the business’s services or products, or the business owner, but images that show the feelings that the brand wants to portray. We take detail shots, emotive shots, the full story of who that person is, what their personal brand is all about, what their business brand is all about.
Each session for each client is completely customised to reflect a number of themes that the client has chosen which will then be used to create a bank of images that the client will use to showcase his or her brand, their values, their mission, and what they want to achieve for their clients, what they offer their clients.
The aim goal is a bank of varied, appealing, completely on brand images , with a consistent look, feel and tone, that the business owner can pull from to use in all their online and offline requirements.
Steve Forbes – your brand is the single most important investment that you can make in your business.
And through our photography services we are going to help business owners and entrepreneurs get their brand story out there in beautiful on brand images , to enable them to shout about who they are, what they do, and how they can serve their ideal clients.
If any of this is making you think, I need to explore this more, then please do contact us for a free consultation.